Stories of Syrian entrepreneurs and traders
Why, despite the long commercial history of Syrians, have we failed to build truly global Syrian brands? A quick discussion on identity, the market, and the commercial mindset in Syria.
- Episode
- 1
- Duration
- 70:00
- Show
- Al-Hamidiyah Podcast
In this episode, we host Mr. Mohammad Salwaya, the internationally recognized Syrian designer and creative entrepreneur, in an honest and in-depth conversation about the behind-the-scenes process of designing the new Syrian state emblem, and how visual identity can become part of an entire nation’s image before the world.
We also discuss the reality of the creative sector in Syria, the challenges facing designers and entrepreneurs, and why the branding industry remains local despite Syrians’ long commercial history. The conversation also explores brand building, the creative economy, and Syria’s ambitions for the next phase.