Behind the Scenes of Creating the Syrian Identity and the New Currency

In this special episode of Al-Hamidiyah Podcast, we take you on an exceptional journey behind the scenes of designing Syria’s new visual identity, and get closer to the man behind one of the most important visual projects that has recently captured the attention of Syrians and the wider Arab world.

In an engaging conversation with internationally recognized Syrian designer Mohammad Salwaya, we explore his inspiring story, from his journey as a refugee and the challenges he faced, to his participation in one of the largest projects aimed at reshaping the visual image of modern Syria.

How was the idea of the new identity born? What stages did the project go through? How were the symbols and visual elements built to reflect Syria’s history, present, and future ambitions? And what untold stories lie behind the design of the new visual identity and the new Syrian currency?

Inspired by Al-Hamidiyah Souq, one of the oldest markets in the East, we tell the stories of Syrians who built their businesses, took risks, turned ideas into companies, and transformed challenges into opportunities.

From Syria, and from every place where Syrians have left their mark through their commercial mindset and entrepreneurial spirit.